BSMG 2220 - Marketing

Marketing is a study of basic ideas and concepts from the viewpoint of marketing managers in individual firms. Upon successful completion of the course, students should be able to relate the total product to the overall marketing plan; to determine pricing strategies; to create a distribution plan for various markets; to understand the role of promotion; and to evaluate the marketing effort.

Prerequisites & Notes
Prerequisite: BSMG 1110 or BSMG 2410

3 Credit Hours: 3 Lecture Hours (F, S)

Credits: 3

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