BUSN 2380 - Principles of Marketing
Principles of Marketing is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and the place of distribution).
Credit Hours: 3
Lecture Hours: 3 (F, S)
Prerequisites & Notes
Note: This course was formerly BSMG 2220
Prerequisites: BUSN 1305 or BUSN 1340
Note: Course not designed for transfer.
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