2014-2015 Catalog and Student Handbook 
    
    Dec 14, 2025  
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2014-2015 Catalog and Student Handbook [ARCHIVED CATALOG]

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COMM 2800 - ♦Advertising Principles

Advertising Principles is an examination of contemporary advertising practices, including consumer behavior, persuasive techniques, campaign creation, implementation, production and evaluation.

Credit Hours: 3

Lecture Hours: 3 (Variable)

Prerequisites & Notes
Prerequisites: READ 0870, ENGL 0870, or appropriate entrance scores.

Note: ♦ Course designed for transfer.


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