2017-2018 Catalog and Student Handbook 
    
    Dec 05, 2025  
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2017-2018 Catalog and Student Handbook [ARCHIVED CATALOG]

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BUSN 2380 - Principles of Marketing

Principles of Marketing is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and the place of distribution).

Credits: 3
Lecture Hours: 3
Semester: Fall, Spring

Prerequisites & Notes
Prerequisites: BUSN 1305 or BUSN 1340 or instructor’s permission.

Note: Course not designed for transfer.


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Click here for course textbook information.



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