2025-2026 Catalog 
    
    Apr 06, 2025  
2025-2026 Catalog Add to Catalog (opens a new window)

BUSN 2380 - Principles of Marketing

Principles of Marketing is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution).

Credits: 3
Lecture Hours: 3
Semester: Fall, Spring
Delivery Method: Traditional, Online

Prerequisites & Notes
Prerequisites: BUSN 1305  or BUSN 1340  or instructor’s permission.

Note: Course not designed for transfer.


Click here for Spring 2025 course scheduling information.

Click here for course textbook information.



Add to Catalog (opens a new window)
Catalog Navigation
Catalog/Handbook Home
Accreditation
About Northeast State
Academic Calendar
Academic Programs
Admissions
Application for Admission
Costs and Financial Aid
Course Descriptions
Definition of Terms
Electives
General Education Core
General Information
General Program Information
Multi-Campus Programs
Public Service Programs
Student Handbook
Tennessee Board of Regents/Northeast State Foundation/Faculty and Staff
Catalog Addendum
Archived Catalogs
My Catalog