MCOM 2389 - ♦Social Media Marketing

Social Media Marketing explains, defines, illustrates and applies the ways in which businesses can maximize their marketing efforts through the integration of social media with current marketing strategies. Covers salient methods of using social media networks and utilizes case studies to demonstrate what value and relationships look like on social media and what works. Finally, students get on various advertising platforms for social media and learn to use them.

Credits: 3
Lecture Hours: 3
Contact Hours: 3
Semester: Fall, Spring
Delivery Method: Traditional, Online

Prerequisites & Notes
Prerequisites: ENGL 0870 and READ 0870

Note: ♦ Course designed for transfer.

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MCOM 2389 - ♦Social Media Marketing