2009-2010 Catalog and Student Handbook 
    
    Apr 18, 2024  
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2009-2010 Catalog and Student Handbook [ARCHIVED CATALOG]

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MCOM 2800 - Advertising Principles

Advertising Principles is an examination of contemporary advertising practices, including consumer behavior, persuasive techniques, campaign creation, implementation, production and evaluation.

Prerequisites & Notes
Prerequisites: DSPR 0800/0870, DSPW 0800 or appropriate entrance scores. 3 Credit Hours - 3 Lecture Hours (Variable)

Credits: 3


Click here for Summer 2024 course scheduling information.

Click here for Fall 2024 course scheduling information.

Click here for course textbook information.



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