2005-2006 Catalog and Student Handbook 
    
    Dec 22, 2024  
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2005-2006 Catalog and Student Handbook [ARCHIVED CATALOG]

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BSMG 2220 - Marketing

Marketing is a study of basic ideas and concepts from the viewpoint of marketing managers in individual firms. Upon successful completion of the course, students should be able to relate the total product to the overall marketing plan; to determine price and strategies; to create a distribution plan for various markets; to understand the role of promotion; and to evaluate the marketing effort.

Credits: 3


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