2015-2016 Catalog and Student Handbook 
    
    Apr 06, 2025  
2015-2016 Catalog and Student Handbook [ARCHIVED CATALOG] Add to Catalog (opens a new window)

BUSN 2380 - Principles of Marketing

Principles of Marketing is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and the place of distribution).

Credits: 3
Lecture Hours: 3
Semester: Fall, Spring

Prerequisites & Notes
Prerequisites: BUSN 1305 or BUSN 1340

Note: Course not designed for transfer.


Click here for Spring 2025 course scheduling information.

Click here for course textbook information.



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