May 28, 2020  
2019-2020 Catalog and Student Handbook 
    
2019-2020 Catalog and Student Handbook [ARCHIVED CATALOG]

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BUSN 2380 - Principles of Marketing


Principles of Marketing is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution).

Credits: 3
Lecture Hours: 3
Semester: Fall, Spring

Prerequisites & Notes
Prerequisites: BUSN 1305  or BUSN 1340  or instructor’s permission.

Note: Course not designed for transfer.


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