BUSN 2380 - Principles of Marketing
Principles of Marketing is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution).
Lecture Hours: 3
Semester: Fall, Spring
Prerequisites & Notes
Prerequisites: BUSN 1305 or BUSN 1340 or instructor’s permission.
Note: Course not designed for transfer.
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Click here for Spring 2020 course scheduling information.
Click here for course textbook information.
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