2020-2021 Catalog and Student Handbook 
    
    Dec 21, 2024  
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2020-2021 Catalog and Student Handbook [ARCHIVED CATALOG]

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MCOM 2800 - ♦Advertising Principles

Advertising Principles is an examination of contemporary advertising practices, including consumer behavior, persuasive techniques, campaign creation, implementation, production and evaluation.

Credits: 3
Lecture Hours: 3
Semester: Variable

Prerequisites & Notes
Prerequisites: ENGL 0870,  READ 0870,  or appropriate entrance scores.

This course was formerly COMM 2800.

Note: ♦ Course designed for transfer.


Click here for Summer 2024 course scheduling information.

Click here for Fall 2024 course scheduling information.

Click here for course textbook information.



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