2011-2012 Catalog and Student Handbook 
    
    Dec 15, 2025  
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2011-2012 Catalog and Student Handbook [ARCHIVED CATALOG]

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*COMM 2800 - Advertising Principles

Advertising Principles is an examination of contemporary advertising practices, including consumer behavior, persuasive techniques, campaign creation, implementation, production and evaluation.

Prerequisites & Notes
Note: This course was formerly MCOM 2800.

Prerequisites: READ 0870, ENGL 0800/0870, or appropriate entrance scores.

3 Credit Hours - 3 Lecture Hours (Variable)

Note: * Course designed for transfer.

Credits: 3


Browse Class Schedule

Click here for course textbook information.



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