May 23, 2022  
2011-2012 Catalog and Student Handbook 
    
2011-2012 Catalog and Student Handbook [ARCHIVED CATALOG]

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*COMM 2800 - Advertising Principles


Advertising Principles is an examination of contemporary advertising practices, including consumer behavior, persuasive techniques, campaign creation, implementation, production and evaluation.

Prerequisites & Notes
Note: This course was formerly MCOM 2800.

Prerequisites: READ 0870, ENGL 0800/0870, or appropriate entrance scores.

3 Credit Hours - 3 Lecture Hours (Variable)

Note: * Course designed for transfer.

Credits: 3


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